the overall strategy helps the company to dicided company's way

How to establish the company's way that on the company's long term development of great significance. I believe that the company's way must be devided by the overall strategy. The overall strategy must dicided by the company;s business objectives, corporate culture for the company;s development strategy. Therefore, the corportate culture can also be said by a business purpose. Operating purpose is determined by the needs of society. In short, the company's overall strategy must be based on the needs of society, leaving the needs of society is tantamount to losing the survival of the soil.

why is it essential to have an overall strategy?

The business strategy to provide large screen that show how the activities of all individuals, coordination, in order to achieve hte desired results. It is through the strategy process, the company's overall direction has been set. This is based on the opportunities and threats in the external world and internal strengths and weaknesses of business.